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  • Revere Electric replaces Holt Electrical and Complete Industrial

Revere Electric Announces Name Change for Holt Electric, Complete Industrial and the New BJ Electric Supply, West Allis Location

August 8, 2016

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Mokena, IL, August 8, 2016: Revere Electric Supply Company, a fourth generation, family owned, electrical distributor headquartered in Mokena, IL, has announced that effective immediately Holt Electric, located in Hartland, WI and Complete Industrial, located in Peru, IL, will now conduct business under the name Revere Electric Supply. In addition to this, we have moved the BJ Electric location from Pewaukee, WI to West Allis, WI; with this move we will be renaming this location to Revere Electric Supply, enabling it to be included as an authorized location to sell Rockwell Automation products.

Revere Electric Supply acquired Holt Electric in 2002 and Complete Industrial in 2005. Both Holt and Complete operated with the same traditions, strengths and customer centric values as the Revere organization. As such, we felt it was important for the organization and the customers that we served, to honor those traditions and strong ties to their particular markets by continuing to conduct business under their respective brands.

Today, over a decade later, all of the Revere businesses have been driving the company's mission "To Deliver Innovative and Industry Leading Customer Centric Solutions, Products and Services to the Industrial Automation and Electrical Construction Markets". We live this mission every day by managing the organization as "ONE" company; operating under "ONE" business system, and continuously working together as a "team" to drive streamlined processes across the entire enterprise in order to deliver exceptional customer service to our customers.

Revere values our relationships with our employees, customers, and vendor partners. The name change was orchestrated to support and enforce these relationships by strengthening our branding position within the markets that we serve.

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